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Showing posts with label affiliate network. Show all posts
Showing posts with label affiliate network. Show all posts

Jun 19, 2020

June 19, 2020

What is affiliate marketing



Definition

Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is predicated on performance measures, typically within the sort of sales, clicks, registrations, or a hybrid model.
Information

The advertisers/merchants are typically mentioned as affiliate merchants and therefore the publishers/salespeople are mentioned as affiliates.

Benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales, registrations, clicks).

Paying just for performance shifts much of the advertising risk from the merchants to the affiliates, although merchants still assume some risk of fraud from partner sites.

Affiliate marketing has contributed to the increase of the many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships. It is not uncommon to ascertain industries where the main players have affiliate programs–often structured during a similar manner and making similar competitive changes over time.